Having gone through a "post-blowout" slump for several consecutive years, 2006 has seen a new round of growth in the automotive market. The annual demand for vehicles this year looks set to exceed 7 million, making China the second largest market in the world. 2006 is the first year of "The Eleventh Five-Year Plan", a milestone that raises a number of important questions. What changes will occur in the Chinese automotive industry and the structure of the market during "The Eleventh Five-Year Plan"? How can enterprises maintain their competitive edge in the face of increasingly fierce competition? These questions, and many others, will be on the table at the 9th Beijing International Auto Show, a gathering of major industry players. SINOTRUST, China's largest domestic automotive consulting firm, will organize discussions with exhibitors on the trends of development within the automotive market. Among the topics under review will be creative database marketing, brand management and enhancement, channel management solutions, and other key areas such as automobile electronics. The central themes of the forum will be trends, data and marketing.
| About SINOTRUST |
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SINOTRUST is a leading supplier of customer management and marketing services in China. We integrate information, services and technology to provide marketing solutions, credit solutions and Internet business information services, helping businesses develop marketing and manage customers.
Nearly 80% of Fortune 500 companies with operations in China use our different products and services. As of June 2006, SINOTRUST had over 700 employees in Beijing, Shanghai, Guangzhou and Hong Kong.
For more information, please log on to our website: www.SINOTRUST.cn
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| About SINOTRUST Automotive Marketing Solutions |
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SINOTRUST is a leading supplier of marketing solutions in the Chinese automotive market. Our Automotive Marketing Solutions integrate information, services and technology to provide marketing research services, marketing consulting services and database marketing services, helping automakers rightly position their products and accurately identify target markets, conduct effective marketing, and develop sustainable and profitable customer relationship.
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Topic of Forum:Trend • Data • Marketing - SINOTRUST Automotive Marketing Solutions Opinion Exchange Forum
Date of Forum:13:00-16:00, November 20, 2006
Location of Forum: Conference Room 202, Comprehensive Service Building, China International Exhibition Center
At this opinion exchange forum, SINOTRUST's senior automotive research executives and consultants will propose the following topics for discussion with exhibitors and members of the media:
Forum agenda:
Time
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Topic
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Speaker
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13:00 - 13:25
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An Analysis Of Future Development Trends In The Chinese Automotive Market Based
on Two Driving Factors: Competition And Consumers
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Mr. Liu Weidong
SINOTRUST
Group
Vice
President
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13:25 - 13:35
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Discussion,
Question and Answer Session |
13:35 - 14:00
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Discussion
Of Practical Tactics for Database Marketing
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Ms. Wang Zheng
SINOTRUST
Group
Director,
Automotive Database Marketing Services
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14:00 - 14:10
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Discussion,
Question and Answer Session |
14:10 - 14:35
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How To Enhance Channel Competitiveness?
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Mr. Chen Yusong
SINOTRUST Group
Deputy
General Manager, Automotive Marketing Research Services
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14:35 - 14:45
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Discussion,
Question and Answer Session
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14:45 - 15:10
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How
To Measure Brand Health?
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Ms. Wang Chunyan
SINOTRUST
Group
Deputy
General Manager, Automotive Marketing Research Services
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15:10 - 15:20
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Discussion,
Question and Answer Session |
15:20 - 15:45
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A Discussion On The Chinese Automobile Electronics
Market
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Mr. Sun Muzi
SINOTRUST Group (
Shanghai
)
Deputy
Director, Automotive Marketing Research Services
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15:45 - 15:55
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Discussion,
Question and Answer Session
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Introduction on expert speakers and content:
Mr. Liu Weidong
SINOTRUST Group
Vice President |
An Analysis of Future Development Trends in the Chinese Automotive Market Based on Two Driving Factors: Competition and Consumers
The Chinese automotive market has been in a slump in the wake of cash-rich period, explosive growth, and eventual blowout. How, then, can we understand the trends of development in the Chinese automotive market? Through close analysis of the Chinese automotive market, from the perspectives of both market competition and consumers, SINOTRUST has developed its own ideas on the future development trends in the Chinese automotive market.
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Ms. Wang Zheng
SINOTRUST Group
Director, Automotive Database Marketing Services |
Discussion of Practical Tactics for Database Marketing
How do you expand your potential customer base? How do you effectively explore customer needs? How do you activate dormant customers and open a new round of communication?
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Mr. Chen Yusong
SINOTRUST Group
Deputy General Manager, Automotive Marketing Research Services |
How to Enhance Channel Competitiveness?
As competition in the automotive market becomes more intense and products more homogenous, channel competitiveness takes on ever-greater importance for manufacturers. We will discuss methods of enhancing channel competitiveness in terms of channel planning, channel distribution and channel management.
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Ms. Wang Chunyan
SINOTRUST Group
Deputy General Manager, Automotive Marketing Research Services |
How to Measure Brand Health?
Surveys have shown that, Chinese automotive consumers are shifting their attention from "product factors" to "brand factors" when they purchase vehicles. What are consumer attitudes toward automobile brands? What are their perceived brand images? Taking product positioning into account, SINOTRUST will describe the health of a brand from these perspectives, and will outline how strategies for brand positioning and enhancement can be developed
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Mr. Sun Muzi
SINOTRUST Group (Shanghai)
Deputy Director, Automotive Marketing Research Services |
A Discussion on the Chinese Automobile Electronics Market
The application of electronic products in vehicles is becoming more popular, and these products are taking up an ever-growing share of the total cost of vehicles. Against this background, the Chinese automobile electronic market has entered a new stage. Discussing future development trends in the Chinese automobile electronic market, SINOTRUST will focus on outlining the competition structure for automobile electronic products, trends in the provision of accessories for automobiles, as well as the influence on automobile electronic products of government policies
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This opinion exchange forum is open
to professionals and is free. However,
as seating is limited, prior registration is required. Please carefully
fill out the attached application form and return it to us by email as soon as possible. We will process your
registration and issue you with a confirmation letter. You will be required to
display this letter at the entrance to the forum.
l E-mail address
for return of the attached application form: yuhong@SINOTRUST.cn
l Contact person: Miss Yu Hong
(010) 5926 7906
l We will e-mail the confirmation letter two weeks before the opening
of the opinion exchange forum. Please feel free to contact us if you have any
questions.
Click here to download the attached Application Form
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