Jessica Liu firstly gave a brief introduction to Sinotrust’s unique database resources. As the largest business information consulting firm in China, Sinotrust boasts the biggest self-maintained business databases on organizations and professional managers, and also proves technically and instrumentally solid in managing and converging relevant mass data. When referring to the topic of database marketing methods, Jessica Liu highlighted that database marketing is a systematic approach to integrate all contents of channel management and helps various businesses to pursue market opportunities more scientifically, accurately and efficiently, and yet with less money. Database marketing, in its complete form, should be a closed loop with four integral parts, i.e., data collection, data management, data analytics and marketing activities.
Bizteller
（www.bizteller.cn）is now China’s largest feature-rich online database in terms of data volume and offers multi-faceted data of non-public companies, on which the users can search and read information on 600,000 companies in Chinese mainland. Liang Congrong explained, in details, what a great support and help Bizteller Online can be to the users aimed at improving every link of their business development and management cycle such as how to conduct strategic research, how to define, determine and segment target customers, how to derive high-quality sales leads easily, how to get well prepared for important business meetings or negotiations, how to control business risk effectively and how to explore business opportunities.
Through case presentation, Wang Bing reflected on Sinotrust’s experiences in email marketing, search engine marketing, viral marketing, word of mouth (WOM) marketing, SMS marketing, website construction and optimization and also demonstrated Sinotrust’s total capacity in integrating different network marketing activities based on its powerful databank resources and tools.
Accurate marketing is the subject of “Sailing a Blue Ocean with Accurate Database Marketing” seminars in 2010, and Sinotrust plans to invite specialists and professionals with rich experiences and expertise in the areas of database and marketing to the forthcoming seminars, on which marketing skills and case practice in respect of data collection, utilization, analytics and management will be elaborated and more database marketing solutions will be discussed.
To sign up or know more information about products and services, please contact:
Zhong Huiyin
Account Manager
Sinotrust DataMarketer
- B2B Marketing Solutions
Tel: 8610-5926 7945
About Sinotrust DataMarketer - B2B solution
Sinotrust DataMarketer is a B2B-based marketing solution. On the basis of such data, technology and services as helping clients understand the market, offering data solution, submitting applicable client insight, designing marketing strategy, optimizing marketing results and conducting real-time marketing resolution, you could be assisted to establish the unified and accurate client database in terms of single perspective, fully grasp the client information and client’s purchasing behaviors, work out the marketing solution successfully and carry out the effective one-to-one communication, so as to develop sustainable and profitable client relationship.
About Sinotrust Business Information & Consulting Services
Sinotrust is a leading supplier of business information & consulting services. We provide company credit reports, database products, industry information and database technology services, and help you make informed decisions in credit management, marketing and sales development, industry analysis and competitor monitoring.
About Sinotrust
Sinotrust is a leading supplier of marketing solutions and credit solutions in China. We collect, analyze and manage information about markets, consumers and businesses to provide marketing research, business information, consulting and database marketing services through integration of information, services and technology. Our products and services help you make better marketing and credit decisions and develop profitable customer relationships.
Over 80% of the Fortune 500 companies operating in China are using different products and services of ours. We employ over 700 people in our offices in Beijing, Shanghai and Guangzhou, supporting organization clients from automotive, financial services, insurance, retail, telecommunications, IT, manufacturing, consumer products and trade sectors.
At the beginning of 2007, Experian, the leading global information services company, made a strategic investment in Sinotrust with both capital and know-how. The investment keeps on improving our service capabilities.
Media Contact:
Sophia LIU
Press Relations Manager
Sinotrust International Information & Consulting (Beijing) Co., Ltd.
Tel: 8610-5926 7722
