July 22, 2009, Beijing ----The Releasing Conference & Best Practice Workshop of Elements , jointly launched by Sinotrust and Experian, is to be held at Shangri-la Kerry Centre Hotel in the afternoon of 26th August. The seminar will be focused on marketing trends in the new reality, solution for end-to-end integration of marketing activities –Elements and data-based scale marketing practice, so that the leading platform and service for marketing integration around the world could be fully displayed. Also, the successful experience of leading enterprises will be shared with the invited senior marketing managers from famous companies of banking, IT, telecom, retailing, automobile, e-business and aviation industries.
As the intelligence system developed by Experian, the global leader in providing marketing services, Elements accumulates 25 years’ management experience in marketing integration and client intelligence as well as integrates advanced methodology and the best practice of client marketing management in the major industries of western countries; also, it covers client data management, client intelligence, client data analysis, data mining and marketing procedures management.
It is reported that this meeting will invite such famous marketing experts as Mr. Lin Lei, Co-President & CEO of Sinotrust; Mr. Glenn Parker, Managing Director of Experian Marketing Services, Asia Pacific, Mr. Alvin Au, Vice President of Sinotrust and Mr. Sam Chiu, Director of Product strategy and marketing of Experian Marketing Analytics to give addresses and speeches.
For further information concerning the forum or participation, please contact:
Ms. Ji Shumei, Sinotrust Business Decision Solution
Tel: 8610-5926 7705
About Sinotrust Business Decision Solution
Sinotrust Business Decision Solution provides our client companies with marketing management solutions based upon the industry and customer full life cycle. Our all round consulting and implementation services include customer data integration and cleansing solution, data analysis/mining solution, business intelligence & customer intelligence (BI&CI) solutions, business intelligence capability center (BICC) solution, CRM solution and marketing automation solution. We help our clients to establish complete and unified single-view customer information, make better marketing and promotional decisions, and develop sustainable & profitable customer relationship.
About Sinotrust
Sinotrust is a leading supplier of marketing solutions and credit solutions in China. We collect, analyze and manage information about markets, consumers and businesses to provide marketing research, business information, consulting and database marketing services through integration of information, services and technology. Our products and services help you make better marketing and credit decisions and develop profitable customer relationships. Over 80% of the Fortune 500 companies operating in China are using different products and services of ours. We employ about 1,000 people in our offices in Beijing, Shanghai and Guangzhou.
About Experian
Experian? is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.
Media Contact:
Sophia LIU
Press Relations Executive, Sinotrust-Marcom
Tel: 8610-5926 7722
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