Through brand sketching and diagnosis, Sinotrust branding and promotion solutions help you work out sustainable branding strategies and effective implementation plans. Our ad testing and effect evaluation help you work out the promotional strategies and evaluate ad effect.

We have developed the following proprietary models: Brand Action^™ , Brand Sketcher^™ , Brand Competition^™ , Brand Positioning^™ , Brand Extension^™ , Ad Media Selection, AD Value^™ , Marketing Effect Assessment, etc. The aforesaid models have been applied in many research projects, and have been highly regarded and widely accepted by our clients. We mainly provide the following services:

Brand Sketching and Diagnosis

Brand Sketching and Diagnosis is the foundation of brand consulting. Using professional and advanced analytic models (Brand Action^™ , Brand Sketcher^™ ), we conduct in-depth analysis of your external environment (consumers, competing brands) and your internal resources to thoroughly check brand status and provide support for brand strategy planning.

Brand Positioning Study

The brand positioning research, the core part of brand research, is a strategic research on specialized brands in regard to culture orientation and individual difference. Using our brand mapping and MDS research methods, we can help you identify brand core value (brand culture) and evoke a strong resonance among customers through culture effect, so as to stimulate target customers' purchasing enthusiasm and enhance their brand loyalty.

Brand Extension Study

Brand Sketching Research is a strategic research using a renowned or established brand name for products in unrelated markets. We study on a variety of possible brand sketching solutions with the Brand Sketcher^™ Model, so as to formulate appropriate brand extension strategies.

Brand Competitiveness Study

The brand competitiveness research is a comprehensive research on the internal, external, market and product factors influencing brand competitiveness. Based upon the in-depth understanding of brand competitiveness, we also bring forward strategies for brand competitiveness enhancement.

Brand Value Study

The brand value research is used to rate the overall status of a brand by means of measuring brand assets, brand loyalty, brand switching and brand price. With our research models, we can help you identify the factors and characteristics for brand health so that you can assume more powerful and competitive brand communication and advertising strategies.

Ad Test and Effect Assessment

Our ads launch, test, effect evaluation solutions that are applied in many fields can help you make informed decisions in advertisement marketing. Our advertising research is conducted on the study of customer awareness, behaviors and attitudes, with the research system and technology adopting the exclusive expression form and requirements of advertisements. Using our extensive experience and resources in product, brand and customer research, we can effectively answer your advertising strategy-related questions concerning target consumers' ad. preference and benefits.