Database marketing is a type of management mode that penetrates the all-round customer marketing process covering databases, CRM system/data content services/data management services/data analysis and mining/marketing strategies/marketing planning/direct marketing/interactive marketing/sales leads generation, etc. "Technology + Data + Management + Consulting + Planning + Implementation" is a value-added solution to customer database marketing services, based on which, we can help you build up a unified and accurate single-view customer database, fully understand customer information and purchasing behaviors, make precise marketing decisions, conduct one-on-one communication, and maintain continuous and profitable customer relationship.

Customer Information Management System Development

We analyze your current status of customer information management and help you design, develop and manage your customer information and campaign management system. Our service content includes: business need analysis, system analysis, database designing & programming, daily maintenance, etc. Our solutions take into full consideration of your need to integrate customer information from different sources and of different structure, support your marketing campaigns of different forms (event marketing, marketing survey, direct mail, telemarketing, e-marketing, etc.) and provide in-time data analysis reports.

Data Content Services

Sinotrust is the market leader of business information services in China. We boast dynamically updated data of more than 20 million companies, covering over 100 data fields, such as name, address, telephone, fax, executives, E-mail, staff, turnover, IT status, vehicle status, etc. We have analyzed the behavior of different organizations in purchasing IT products, vehicles and office equipment & stationary by data analysis and sampling research, and given a purchasing tendency index of different products to each organization. Such data and purchasing tendency index can help you identify sales leads quickly and conduct sales and marketing effectively.

Data Integration & Cleansing Services

We have a proprietary data integration platform ( DataMatch^™ ) in integration of our experience of managing immense data accumulated over years and our unique technology of data matching and de-duplication. By utilizing the platform, our data management consultants help you integrate, cleanse and manage your customer information of different sources and supplement and update your customer information with our 20 million databases and by our call center of over 300 seats, enabling you to possess an integrated, complete and accurate customer databases. Our services include data element standardization, bulk data integration, data matching and de-duplication, data supplementing and updating, data quality assessment, daily management planning and execution, multi-dimension data analysis, etc.

Data Analysis & Business Strategy Services

Our business strategy consultants answer your questions such as "who are my customers", "where are they", "how do they purchase" by data mining and analysis, help you conduct precision marketing, and maximize the value of your marketing campaigns. We provide assistance in your efforts to keep old customers, finding new sales opportunities from them and save lost customers. Therefore, we developed a proprietary DataMarketer^™,to help you conduct data mining and analysis. Our service content includes customer value analysis, customer segmentation, customer loss analysis, purchase behavior analysis, marketing campaign analysis and on the basis of them, cross sales and up sales forecast, campaign attendance tendency forecast, etc.

E-Marketing Solution

As a result of popularization of Internet, integration of Internet marketing and database marketing is becoming more and more important in the overall marketing of a business. Via e-marketing, companies communicate product, service and promotion information, organize marketing campaigns and develop interactive relationship with customers, promoting sales and sustainable customer relationship. We help you design and develop your e-marketing platform, plan various interactive campaigns and promote your e-marketing platform and campaigns by integrating different communication means like internet advertisements, search engines, emails, SMS, etc. We also make use of our expertise and technology of customer information management and analysis to provide member management, website monitoring & tracking, in-time response analysis & reporting, etc.

Event Marketing

We have accumulated rich experience in customer analysis, event designing, site management, and campaign analysis. Our databases of millions of institutions and business people and our call center of over 300 seats make us so unique in event invitation. All these enable us to provide you with total solutions of event marketing. Our services include defining target customers, formulating campaign objective, content and workflow, designing site scene, inviting attendants, analyzing campaign effect and follow-up, etc.

Sales Leads Generation Services

Our business strategy consultants and marketing consultants can help you define your most valuable target markets. On the basis of that, we help you identify sales leads by using various communication means such as telemarketing, e-marketing, emails, SMS, etc. Our databases of millions of institutions and business people provide inexhaustible sales prospects. Our service content includes definition of target markets, designing of communication content and means, planning of incentive program and feedback workflow, execution of communication, classification of sales leads, follow-up & analysis, etc.