In 1994, Sinotrust started providing marketing research and consulting services to help automotive manufacturers develop marketing in China. Over the past decade, Sinotrust has grown into the leading automotive marketing research and consulting provider in China. In 2001, Sinotrust began utilizing its extensive database resources along with its data management and analytical expertise to provide automotive manufacturers with customer information management and direct marketing services.

In 2005, we integrated our marketing research & consulting services, customer information management services and direct marketing services to offer comprehensive automotive marketing solutions through integration of information, technology and services. We help automotive manufacturers accurately position their products, define target markets, develop effective marketing and sales promotion, and enhance customer relationship.

We offer various types of research and consulting services to help automotive manufacturers offer the right products to different market segments. These research and consulting services include market segmentation and evaluation, competing products research, product positioning research, product concept clinic, product clinic, product launch strategy, product launch & tracking consulting, product competitiveness research, positioning clinic, etc. Our Vehicle Clinic Services and Vehicle Clinic Service, Launch Test Research are especially welcomed by automotive manufacturers.

We provide channel solutions to help automotive manufacturers design distribution network, assess and select distributors and establish sales and service standards. We provide Vehicle Customer Satisfaction Research and  Mystery Shopper Research as well as Consulting and Training services to assist automotive manufacturers in assessing and improving distributor's service capability and service level.

Our Brand Solutions assist automotive manufacturers to develop long-term brand strategies and work out effective execution plans through brand checking and diagnosis, brand strategy planning, brand strategy execution plans and other services. We also provide Ad Test and Ad Effect Assessment to help manufacturers produce best brand ads and assess advertisement effectiveness.

Our  Chinese Affluent Consumers Lifestyle Database built up on the basis of consumer information of China's vehicle owners and other affluent people, can help automotive manufacturers define target customers and understand their media behavior so as to Select the Best Media for Advertisement. Our Ad Test and Ad Effect Assessment can help automotive manufacturers design appropriate advertisement content and assess its effectiveness.

We also make use of our Unparalleled Databases of Institutions and Consumers to provide all means of Direct Marketing such as telemarketing, direct mailing, email marketing, SMS marketing, and event marketing to assist automotive manufacturers in their one-to-one marketing, helping acquire new customers and manage customer relationship.

Our Data Integration Servicesassist automotive manufacturers to integrate data of customers and potential customers from different business units at different time. We also make use of our own databases of institutions and consumers as well as our Telemarketing Center to add more customer information and potential customer data in order for automotive manufacturers to own a unified, complete and accurate customer database, improving one-to-one marketing capability and CRM capability.

We provide Data Mining & Analysis Services to help automotive manufacturers understand customer behaviors, segment markets and customers, and identify sales opportunities. Our Databases of Institutions and Consumers can help identify more potential customers in consistency with their target customer features. Our Telemarketing Center can provide sales leads generation services in accordance with specific needs of automotive manufacturers.

Our auto  Channel Solutions can help automotive manufacturers strengthen distributors' service capability and improve customer satisfaction. Our Direct Marketing  help automotive manufacturers send their customer care to each customer at appropriate time.