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Service sector is highly built on personalized customer relationship management. It can not be more important for a service provider to deliver different products and services to different customer segments, conduct pertinent marketing and promotional activities and build lasting personalized customer relationship. Our Marketing Research & Consulting Services provide assistance to you with different products and services. Meanwhile, our Business Information & Consulting Services help you sort out credible customers, mitigate receivable risks and maximize your profits.
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Define Target Markets and Product Strategies
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Offering identical products or services to all customers is impossible. To improve your marketing, you need to segment the markets and offer tailored products or services to the different segments. Our Market Segmentation and Consumer Behavior Research is here to help you identify your customers and position your products more accurately. Our Chinese Affluent Lifestyle Database is here to help you track high-end consumers and develop more successful marketing.
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Improve Marketing Effectiveness
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We help you develop effective promotion plans and media plans specifically geared toward your segmented markets. We also help you product effective ad content and assess its effect. Our integrated Direct Marketing help you directly convey your promotion information and other marketing information to each of your target customers.
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Improve Customer Loyalty
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For the service industry, retaining customers and generating more value from them is critical. Our Customer Satisfaction Research and other analysis services help you understand your customers' concerns and work out pertinent solutions. Our Club Marketing Solutions can promote your personalized relationship with your customers.
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Identify More Sales Opportunities
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Our Data Mining and Analysis Services can help you explore customer value deeply and find new sales opportunities. We make use of our Database of Institutions and Database of Consumers as well as our telemarketing services to generate more sales leads of institutions and consumers for you. Your sales people can get online access to Bizteller to find next sales targets among associated companies and competitors of your existing customers or to build a list of sales leads that meet your target customer criteria online.
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Mitigate Credit Risk
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Our Credit Information Services help you assess your customer's credit status and make informed credit decisions. Our
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