As a key method of promoting models and auto brands, advertising has always been the major focus of budget and investment of automakers and a key aspect in implementing the overall brand strategies of automakers.

Sinotrust solutions in terms of the launch, testing and effect evaluation of advertisements are able to effectively support companies in making the following decisions:

  How to work out an ad and media plan?

  How to design and evaluate the ad and media plan?

  How to evaluate the effect of the media and the ad on communication effect?

Based on systematic research on consumer perceptions, behaviors and attitudes, and advertising's unique form of expression and index requirements, and our extensive experiences and resources accumulated in research on automotive products, brands and consumers, we help automakers to answer the following questions:

  Who are target customers of a product or brand? What appeals or values do they cherish?

  What are the media behaviors or habits of the target audience?

  What are the target audience's understanding of and preference for advertisements?

  How effectively do the advertisements reach the target audience?

  How effectively do the advertisements communicate information about the brand or product?

  How are advertising input, communication effect and marketing effect related to each other?