"No segmentation, no market". The evolution from "mass market research" to "segmented market research" has resulted from the demographic and psychological fragmentation in terms of "consumption" "education" and "self and social cognition" which results from educational and psychological differences among consumers due to the expanding gap between the rich and poor.

The development of the market economy has contributed to the development of a large group of affluent consumers who have changed the socioeconomic structure of China. With much higher incomes than ordinary wage earners, they have become the mainstream affluent consumers.

Sinotrust is the pioneer in the marketing research on affluent consumers in China. Sinotrust took the lead in starting the research on affluent consumers in China in 2000.The research explores typical affluent consumers with typical segmented market research value and market value to answer the following questions: What is the composition of affluent consumers in China? What are their demographic features? When and where do they consume? What do they consume? What are their lifestyles, values, consumption behaviors, propensity to consume, and leisure choices? How do we convey product or service information to them and attract them.

  Identify target consumer groups accurately, directly and rapidly.

  Elaborate affluent consumers' consumption philosophy, values, methods of consumption, and consumption behaviors.

  Enhance your capabilities of making marketing decisions effectively in coping with complicated environment.

  Identify appropriate segments, facilitate marketing, and enhance the efficiency of marketing resources.

1．Rich accumulation of database:
In 2000, Sinotrust set up its Lifestyle Database of Affluent Consumers in China, and has continued to conduct a large-sample research on the lifestyle of affluent consumers in China annually. This research includes over 50,000 samples in 20 cities.

2．High value of consecutive research:
With data of consecutive years, this database has become an effective tool for many marketing researchers and personnel in planning and advertising because they are able to discover reoccurring market characteristics over a number of years.

3．Key features of the affluent:
Research on affluent people in China shows there are more and more affluent people in China who are young and highly educated. Possession of knowledge and degrees has become the most important precondition for material success; China's wealth is distributed mainly in certain new commercial service industries and tertiary industries; affluent consumers are mainly senior executives of companies who directly create or control the economic wealth. This content is supported by detailed analytical data.